Nelson Scoops

Nelson Scoops, a cherished local ice cream shop in Lovingston, Virginia, needed a website that captured their playful brand while providing practical functionality for customers. The family-owned business wanted to showcase their homemade flavors, promote local events, and build a stronger connection with the community through digital channels.

My challenge was to create a delightful, user-friendly experience that would make visitors crave their delicious treats while also serving as an efficient business tool for the owners.

I started by immersing myself in the Nelson Scoops experience—sampling their ice cream (tough job!), chatting with customers, and understanding the owners' vision for their small business. This research phase was crucial for capturing the essence of their brand: homemade quality, family-friendly atmosphere, and deep community roots.

The design strategy embraced playful elements like ice cream cone graphics and a color palette inspired by their most popular flavors, while maintaining a clean, modern aesthetic that ensures easy navigation and accessibility across all devices.

The final website serves as both a digital storefront and community hub for Nelson Scoops. Key features include an interactive flavor menu with seasonal highlights, an events calendar for community gatherings, and integration with social media to showcase customer photos and reviews.

Behind the scenes, I implemented a user-friendly content management system that allows the shop owners to update their flavor offerings, post news, and manage event listings without technical expertise.

"Willem transformed our online presence completely! Our website now perfectly captures the joy and community spirit of Nelson Scoops. Since launching, we've seen more customers coming in specifically mentioning they found us online. The site is as delightful as our ice cream!"