Elevating a premium window treatment manufacturer with a sophisticated digital presence worthy of their craftsmanship and luxury clientele.
Explore the actual website directly in this interactive sandbox:
City Window Fashions, a distinguished manufacturer of premium window treatments, commissioned a complete digital transformation to align their online presence with their reputation for exquisite craftsmanship and superior quality. The existing website failed to convey the luxury experience their discerning clientele expects from a high-end custom window treatment provider.
My goal was to create an immersive digital showcase that highlights the artistry behind their bespoke window coverings while providing a seamless experience for interior designers and homeowners seeking premium window solutions.
I began with extensive research into the luxury design market, analyzing the digital preferences of high-end clientele and interior designers who form City Window Fashions' core audience. This involved studio visits to understand their meticulous craftsmanship process and collaborating with professional photographers to capture the sumptuous textures and details of their custom fabrics and finishes.
The design direction embraced sophisticated minimalism with a restrained color palette that allows the product photography to command attention. The visual language incorporates subtle gold accents and refined typography that conveys elegance without ostentation—true to the brand's philosophy of understated luxury.
Immersive full-screen imagery and subtle animations create a gallery-like experience that showcases craftsmanship in exquisite detail.
Thoughtfully organized presentation of product lines with intuitive filtering for designers seeking specific materials and styles.
Sophisticated interface for interior designers to request samples, schedule consultations, and collaborate on bespoke projects.
The redesigned website serves as both a digital showroom and a practical tool for City Window Fashions' clientele. The architecture balances visual inspiration with functional elements that facilitate the specification and consultation process for designers and architects working on luxury projects.
Behind the elegant facade, I implemented advanced technical solutions including a custom sample request system, project collaboration tools, and a resource library for CAD files and specification documents that interior designers rely upon for precise implementation.
68%
Increase in design consultation requests
42%
Growth in average project value
5.2x
More engagement from interior designers
92%
Client satisfaction rating
— Elena V, President of City Window Fashions