SV Design & Consulting

Creating a modern digital presence for a respected New Jersey awning manufacturer and outdoor solutions provider.

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Project Overview

SV Design & Consulting, a respected manufacturer of custom awnings and outdoor solutions, needed a website that would showcase their craftsmanship while providing a straightforward user experience for potential clients. As a small business with a reputation for quality and professionalism, they needed a digital presence that would reflect their values and attract the right clientele.

My challenge was to create a clean, modern website that would highlight their extensive portfolio while making it easy for potential customers to understand their services and initiate contact for consultations.

The Approach

I began with a thorough discovery process, visiting their workshop to understand their manufacturing process and speaking with past clients to identify what sets SV Design & Consulting apart from competitors. This research revealed their exceptional attention to detail and commitment to durability—qualities that became central themes in the design approach.

The design strategy emphasized clean lines and ample white space to create a professional atmosphere, while using subtle pattern elements inspired by awning designs. The color palette draws from their branding while incorporating blues that evoke a sense of reliability and craftsmanship.

Portfolio Showcase

A visually rich gallery system with filtering capabilities to highlight completed projects across commercial and residential categories.

Streamlined Consultations

Simplified contact process with an intuitive form designed to gather essential project details for efficient client onboarding.

Mobile Optimization

Responsive design ensuring contractors and homeowners can easily browse services and view project examples from any device.

Practical Solutions

The redesigned website serves as both a comprehensive portfolio and an effective lead generation tool. The architecture balances visual impact with technical functionality, including location-based SEO to help SV Design & Consulting connect with clients in their service area.

Behind the scenes, I implemented a user-friendly content management system that allows the team to easily update their portfolio with new projects and maintain their service offerings without requiring technical expertise.

57%

Increase in quality consultation requests

4.2x

Growth in organic search traffic

38%

Reduction in bounce rate

85%

Mobile visitors conversion rate

Client Feedback

"Willem transformed our online presence completely. The website beautifully showcases our craftsmanship while making it easy for potential clients to reach us."

— Stefanie Vanderbeck, Owner of SV Design & Consulting

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